Commercial Performance Analyst

• PositionCommercial Performance Analyst
• Advert Role TitleDivisional Commercial Performance Specialist
• CompanyUganda Breweries Ltd (Diageo)
• LocationPortbell Brewery, Kampala, Uganda
• Job TypeFull-Time
• CategorySales Jobs in Uganda
• IndustryBeverages (FMCG)
• DepartmentDemand Sales
• DeadlineNo closing date specified

Uganda Breweries Limited is part of East African Breweries PLC (EABL), which is majority owned by Diageo, the global drinks company behind brands such as Johnnie Walker, Smirnoff, Baileys and Guinness. EABL runs breweries, distilleries and distribution networks in Kenya, Uganda and Tanzania and is listed on the stock exchanges of all three countries.

Uganda Breweries has brewed at Port Bell in Luzira, Kampala, since 1946. Its Demand Sales teams work with retail and wholesale accounts to make sure the company’s beer, spirits and adult non-alcoholic drinks are present and prominent across every channel.

The Commercial Performance Analyst sits in the Demand Sales business and supports Divisional Sales Managers and field sales teams in delivering their planned commitments. You will track performance, run standard quality meetings, analyse depletions and their drivers, and compare actual sales with forecast, then recommend remedial action. With the wider commercial performance team, you will find value-driving opportunities and help turn insights into action.

Execution and control are just as important. You will help keep inventory at optimal levels across the supply chain, raise sales force productivity on retail calls, audit use of point-of-sale materials, and make sure stock takes and reconciliations leave no exposure to UBL. You will also check that distributors use the DMS tool properly and keep master data and records accurate, working closely with field sales, finance, logistics and supply.

• Support Divisional Sales Managers and the field sales team in executing the O&R and other business plans to deliver planned commitments.
• Work with the Commercial Performance team to find opportunities that drive value and turn business insights into action.
• Collaborate with field sales, finance, logistics and supply to ensure daily and monthly shipment revenues are met.
• Implement the Divisional Annual Operating Plan (volume, NSV, GM and operating profit) and the commercial strategic agenda with back office and field teams.
• Run targeted performance tracking, analysis and standardised quality meetings, including depletions and drivers of depletion.
• Offer appropriate coaching and ensure sales calls are well implemented.
• Supervise actual sales performance against forecast and provide analysis and recommendations for remedial action.
• Ensure optimal inventory levels throughout the supply chain to optimise working capital, reduce cost and improve efficiency.
• Ensure sales force productivity is maximised through well-managed retail call activities.
• Ensure effective use of POP materials is regularly audited.
• Ensure effective stock takes and reconciliations so there is no exposure to UBL.
• Ensure distributors use the DMS tool effectively and efficiently.
• Ensure master data stability and data integrity across the division.
• Keep oversight of records management within agreed levels.

Required Education

• Business degree with a strong academic record.

Work Experience

• 1 to 2 years of FMCG experience in sales operations or management and business analytics.
• Strong understanding of data analytics, field sales and sales operations.

Additional Requirements

• Applications are handled through Diageo’s careers portal; Diageo says genuine recruitment emails come from an @eabl.com address and it never asks candidates for money.

Technical Skills

• Sales analytics: Tracking volume, depletions and forecast accuracy.
• Inventory management: Keeping stock levels and reconciliations right.
• Data integrity: Master data and DMS checks.
• Reporting and research: Clear reports for sales leaders.

Soft Skills

• Relationship management: Working with field and back office teams.
• Influencing: Getting action on insights.
• Communication: Presenting findings clearly.
• Initiative: Working independently and in a team.

Specific benefits are not stated in the advert. Diageo says it discusses flexibility with candidates from day one.

• Open to graduates with 1 year of FMCG experience.
• Work with Uganda Breweries, part of Diageo and EABL.
• Hands-on sales analytics in a major FMCG business.
• Direct link between data and field sales results.
• Exposure to finance, logistics and supply teams.
• Flexible working conversations from day one.
• Based at Portbell Brewery in Kampala.

Apply through the official Diageo careers portal (job JR1131144).

No closing date is specified, so apply early. Genuine communication comes from @eabl.com addresses, and Diageo never asks for money.

• Show FMCG sales operations or analytics work you have done.
• Give examples of forecast versus actual analysis.
• Mention Excel or BI tools you use for sales data.
• Highlight stock reconciliation or distributor data work.
• Keep your degree results visible, as the advert asks for a strong academic record.
• Ignore any message asking for payment.