Shopper Manager Tusker and Bell

• PositionShopper Manager Tusker and Bell
• CompanyUganda Breweries Limited (UBL)
• LocationKampala, Uganda (Port Bell Brewery)
• Job TypeFull-Time (Regular)
• CategoryMarketing Jobs in Uganda
• IndustryBeverages / FMCG
• DepartmentCustomer Marketing (reports to Head of Customer Marketing)
• DeadlineNo closing date specified

Uganda Breweries Limited is one of Uganda’s leading beverage companies and part of East African Breweries PLC (EABL), East Africa’s leading branded alcohol business. EABL runs breweries, distilleries and distribution networks across Kenya, Uganda and Tanzania and is listed on the stock exchanges of all three countries.

EABL is in turn part of Diageo, the global premium drinks company behind brands such as Guinness, Johnnie Walker, Smirnoff and Baileys. In Uganda, UBL’s flagship beer is Bell Lager, and it also brews and markets Tusker and distributes Diageo’s international spirits.

UBL’s main brewery is at Port Bell in Kampala, which is the primary location for this role.

The Shopper Manager Tusker and Bell crafts insight-led shopper programmes that drive growth for the Tusker and Bell brands at the point of purchase, in shops and in bars. You will own each programme from the initial brief to the final toolkit and customer proposition, designing it for scaled execution across many channels and making sure it is commercially viable.

Reporting to the Head of Customer Marketing, you will be the link between Brand and Consumer Marketing and the Commercial teams. You will manage the in-outlet programme creation budget, support field execution and lead measurement and evaluation, inspire BTL agencies, and work with key UBL customers on tailored shopper solutions. The role involves about 30% travel across UBL divisions.

• Develop and own in-store and in-bar shopper marketing programmes for designated categories and brands, from initial brief to final toolkit and customer proposition.
• Create category and brand shopper marketing programmes designed for scaled execution across multiple channels.
• Ensure all programmes are commercially viable and drive category growth and brand growth ahead of the category.
• Manage the in-outlet programme creation budget with effective allocation and spend discipline.
• Support field execution of programmes and lead final measurement and evaluation to assess impact and find improvements.
• Build strong relationships with BTL agencies and inspire them to deliver outstanding work.
• Work with key UBL customers to develop differentiated shopper solutions for their channel and shopper profile.
• Collaborate with Channel Development and Innovation Commercialisation Managers so shopper programmes align with trade strategy and innovation launches.

Required Education

• University degree or equivalent experience in Marketing, Business, Commerce or a related field.

Work Experience

• Proven track record in marketing and/or sales.
• Experience working with key retail or on-trade customers.

Additional Requirements

• Willingness to travel about 30% of the time across UBL divisions.
• Strong creative judgement combined with commercial understanding of customers and shoppers.

Technical Skills

• Shopper marketing: Insight-led in-store and in-bar programmes.
• Budget management: Controlling the in-outlet programme budget.
• Agency management: Briefing and inspiring BTL agencies.
• Customer marketing: Tailored solutions for key retail and on-trade customers.
• Measurement and evaluation: Assessing programme impact.

Soft Skills

• Influence: Getting things done across a broad internal network.
• Action orientation: Balancing strategy with decisive execution.
• Creative judgement: Knowing what great work looks like.
• Stakeholder management: Bridging brand and commercial teams.
• Teamwork: Strong communication and collaboration.

UBL has not published the salary. Diageo highlights flexible working support, a focus on wellbeing, a diverse and inclusive culture, and the chance to work on iconic brands within a global company.

• Lead shopper marketing for two of Uganda’s best-known beer brands.
• Part of Diageo, a global leader in premium drinks.
• Your programmes directly drive UBL’s P&L.
• Work with top agencies and key customers.
• Diageo supports flexible working and wellbeing.
• Based at Port Bell Brewery, Kampala.

Apply online through the official Uganda Breweries / EABL Career Shop and search for “Shopper Manager Tusker and Bell”. No closing date has been published, so apply as soon as possible. If you need a reasonable adjustment during the process, note it when you submit your application. See more marketing jobs in Uganda.

• Apply now. Roles without a published deadline can close at any time.
• Show shopper or trade marketing programmes you built and the sales uplift they achieved.
• Name the BTL agencies or activation partners you have managed.
• Highlight experience with retail chains or bar and on-trade customers.
• Show budget ownership with real figures.
• Mention FMCG or beverage experience, especially beer or spirits.