Senior Analyst – Customer Value Management

• PositionSenior Analyst – Customer Value Management
• CompanyMTN Uganda Limited
• LocationKampala
• Job TypeFull Time
• CategoryTelecommunications
• IndustryTelecommunications / Customer Analytics
• DepartmentCustomer Value Management (Growth & New Business)
• Deadline13 November 2026, 11:49 p.m. (timezone not stated)

MTN Uganda Limited is a Ugandan telecommunications operator incorporated in 1998. It describes its purpose as providing telecommunications and digital solutions for Uganda’s progress, with services spanning voice, data, digital and mobile financial products. MTN says it has a presence in all 134 districts. Read the official MTN Uganda company profile.

MTN Uganda is part of the MTN Group and describes its strategic priorities as building platforms, strengthening connectivity operations, creating shared value and transforming its portfolio. The company also states a commitment to bridging the digital and financial divide.

The Senior Analyst in Customer Value Management (Growth & New Business) develops customer-retention strategy for fixed internet and new-business products, including saving at-risk customers and winning back churned customers. The role contributes to CVM strategy and budgets, analyses product trends and risks, and develops segmentation, competitor research and customer insights. It evaluates below-the-line campaign impact on penetration, average revenue per user and churn, and feeds campaign results and budget feedback into new propositions.

The analyst forecasts propensity and usage, plans segment-based retention campaigns with managers, reviews active-customer lifecycle data and corrections, and checks offer value alignment. The role reports on base impact, query trends and service improvements; analyses customer lifetime value, usage, loyalty and churn; builds predictive churn models; and manages end-to-end lifecycle activity by segment. It also develops ROI dashboards and models and delivers timely campaign reporting. The qualification is a relevant bachelor’s degree and at least three years of business analysis and financial modelling in marketing.

• Develop customer retention strategy, save at-risk customers and win back churned customers for fixed internet and new-business products.
• Contribute to the CVM strategy and budget.
• Analyse product trends and identify risks to retention, loyalty and revenue.
• Develop customer segmentation, competitor research and customer insights.
• Measure below-the-line campaign impact on penetration, ARPU and churn.
• Review campaign results.
• Provide campaign feedback on budget performance and contribute to new propositions.
• Forecast customer propensity and usage.
• Plan retention campaigns by segment with the relevant managers.
• Review active-customer base lifecycle data and make corrections.
• Check alignment of customer offers with their value.
• Report on base impact and identify query trends and service improvements.
• Analyse customer lifetime value, usage, loyalty and churn.
• Build predictive churn models.
• Manage end-to-end customer lifecycle activity by segment.
• Develop return-on-investment dashboards and models.
• Deliver campaign reporting on time.

Required Education

• Bachelor’s degree in information technology, actuarial science, computer science, statistics or business computing.

Work Experience

• At least three years of business analysis and financial modelling experience in a marketing environment.

Additional Requirements

• Training in statistical analysis, machine learning, business intelligence, customer value management and business performance management.
• Advanced accounting and statistical modelling knowledge.
• Knowledge of campaign-management and CRM tools; Flytxt is an advantage.

Technical Skills

• SQL, Python or R; advanced Excel including VBA.
• Statistical analysis, machine learning, business intelligence, customer analytics, business performance management, advanced accounting and statistical modelling.
• Campaign management and CRM tools; Flytxt is an advantage.
• Customer segmentation, propensity and usage forecasting, predictive churn, customer lifetime value and ROI reporting.

Soft Skills

• Leadership skills in predictive and heuristic modelling.
• Strong analytical and communication skills.

Salary and benefits: Not stated in advert.

• Shape customer retention and win-back strategies for fixed internet and new-business products.
• Combine customer insight, segmentation, market research and campaign measurement.
• Build models for propensity, usage, lifetime value and churn.
• Help align customer offers with customer value and business performance.
• Work with campaign managers to deliver segmented retention activity.
• Translate campaign data into ROI dashboards, reports and new propositions.

Apply through MTN Uganda’s careers portal by 13 November 2026 at 11:49 p.m. The time zone is not stated. Female applicants are strongly encouraged to apply.

• Checked on 10 November 2026 against MTN Uganda Limited's official advert.
• Closing date confirmed as 13 November 2026. NextRoleHub closes the listing at 23:59 Kampala time that day.
• The application link goes to the employer's own page or email. Applying is free; report anyone who asks for money.
• Work out what an offer pays after PAYE and NSSF with the take-home pay calculator.

• Applications go through ehle.fa.em2.oraclecloud.com. Create your account early and keep your CV in a simple layout; our guide to applicant tracking systems explains why.
• If a gross salary is stated, check your take-home pay after PAYE and NSSF with the free salary calculator. When you are shortlisted, prepare with interview questions and answers for Uganda.