Trade Marketing Manager

• PositionTrade Marketing Manager
• CompanyMovit Africa Limited
• LocationKampala, Uganda
• Job TypeFull-Time
• CategoryMarketing Jobs in Uganda
• IndustryFast-Moving Consumer Goods (FMCG)
• DepartmentTrade Marketing
• DeadlineMonday, 5 October 2026

Movit Africa Limited (formerly Movit Products Limited) is Uganda’s largest indigenous personal care and beauty products manufacturer. Founded in 1997 by entrepreneur Simpson Birungi in a makeshift workshop in Namasuba, Wakiso District, the company has grown into a multi-billion shilling enterprise with over 1,100 employees and a fully fledged modern manufacturing plant on more than 50 acres in Zana-Bunamwaya, on the southern outskirts of Kampala. Movit’s brand portfolio includes Movit, Radiant, Baby Junior, Skin Guard, Pine, and NAN, spanning approximately 250 product lines across hair care, skin care, baby care, and skin cleansing categories.

The Trade Marketing Manager will plan and execute trade-specific marketing strategies to enhance product visibility, drive sales, and strengthen relationships with trade partners across Movit’s extensive distribution network. Reporting to the Head of Trade Marketing, this is a senior management position with direct supervision of three teams: Trade Marketing Supervisors, Salon Activations Supervisors, and Events Supervisors. The role sits at the intersection of sales and marketing, requiring close collaboration with category management, finance, and procurement teams, as well as external stakeholders including retailers, distributors, media partners, and consumers.

This is a high-impact position that combines strategic planning with hands-on execution, covering everything from promotional campaign design and in-store merchandising to market analysis, budget management, and quality assurance across all trade channels. Occasional travel is required for market visits, which may involve overnight stays. Notably, the successful candidate will be set up for cross-functional growth into the Head of Marketing & Corporate Affairs role, making this a clear stepping stone for ambitious marketing professionals in Uganda’s FMCG sector.

• Develop and implement effective trade marketing plans aligned with business objectives.
• Collaborate with sales, category management, and other departments to ensure strategic alignment.
• Analyse market trends, competitor activities, and consumer behaviour to identify opportunities and threats.
• Adjust strategies based on real-time data and market intelligence to stay competitive.
• Regularly review and update trade marketing strategies to reflect changes in business objectives.
• Incorporate data-driven insights to personalise and optimise trade marketing initiatives.
• Execute AVAA (Availability, Visibility, Accessibility, Affordability) strategies.
• Plan, execute, and evaluate promotional campaigns to support product launches and increase market share.
• Work with sales teams to develop detailed promotional calendars for product launches and sales growth.
• Implement segmented campaigns based on customer insights to maximise effectiveness.
• Monitor promotion performance through real-time analytics and adjust tactics as needed.
• Conduct post-campaign evaluations to extract insights and improve future promotional efforts.
• Build and maintain strong relationships with key trade partners and stakeholders through regular touchpoints and feedback sessions.
• Engage with retailers, distributors, and other partners to strengthen collaboration and alignment.
• Offer incentives and exclusive programmes to top-performing trade partners.
• Ensure consistent brand messaging across all trade channels through effective communication.
• Develop and implement point-of-sale materials, displays, and merchandising solutions to boost brand presence.
• Conduct regular store visits to assess the effectiveness of in-store displays and promotional materials.
• Innovate POS materials to keep them fresh and aligned with current consumer trends.
• Use digital tools and AR solutions to create interactive in-store experiences for customers.
• Ensure that merchandising solutions align with brand standards and resonate with target audiences.
• Regularly analyse market trends, competitor activities, and consumer behaviour to identify risks and opportunities.
• Use predictive analytics to anticipate market shifts and adjust strategies proactively.
• Prepare detailed reports evaluating the effectiveness of trade marketing initiatives and present actionable recommendations to senior management.
• Manage the trade marketing budget effectively, ensuring cost efficiency and maximum return on investment.
• Provide accurate and timely financial reports related to trade marketing activities.
• Identify the department’s risks, their various mitigations, and keep track of them.
• Ensure all trade marketing activities, promotional materials, POSM, merchandising, and activations meet approved Movit quality and brand standards.
• Establish quality standards and checklists for trade marketing execution across all channels and markets.
• Conduct regular quality audits and market visits to identify gaps in execution and ensure corrective actions are implemented.
• Monitor the quality and consistency of brand execution across distributors, retailers, and other trade partners.
• Ensure regulatory compliance in execution of activities within the country.
• Adhere to all Movit Group and in-country policies and procedures.
• Prepare and submit Trade Marketing reports.

Required Education

• Bachelor’s degree in Business Administration or a related field.
• Post Graduate Diploma in Business Administration (preferred).
• Specialist Marketing Qualification.

Work Experience

• 6 to 8 years of relevant experience in the FMCG industry, preferably in Brand Management or Trade Marketing.
• Comprehensive understanding of the in-country consumer market with strong acumen for numbers.

Additional Requirements

• Occasional travel required for market visits; locations may vary and may require overnight stays.
• Must pass interview and psychometric assessment as part of the recruitment process.

Technical Skills

• Trade Marketing Strategy: Ability to develop and execute trade-specific marketing plans aligned with business objectives across multiple channels and markets.
• Event Management: Proficiency in planning and executing promotional events, salon activations, and trade partner engagements.
• Analytical Skills: Strong capability in market analysis, predictive analytics, campaign evaluation, and data-driven decision making.
• Sales Channel Development: Experience building and optimising distribution and retail channels within the FMCG landscape.
• Consumer & Customer Marketing: Strong consumer and customer marketing capabilities with the ability to design segmented, insight-driven campaigns.
• Microsoft Office & Excel: Advanced experience with MS Office and Excel for budgeting, reporting, and performance tracking.
• Financial Management: Ability to manage trade marketing budgets, ensure cost efficiency, and deliver maximum return on investment.

Soft Skills

• Leadership: Strong leadership potential to effectively drive a business agenda and coordinate operational activities across multiple teams.
• Integrity & Professionalism: Must be of unquestionable integrity, honesty, trustworthiness, and professionalism.
• Self-Starter & Action Oriented: Proactive approach to identifying opportunities and executing initiatives with minimal supervision.
• Collaboration: Ability to harness peer relationships and work effectively with cross-functional teams including sales, finance, and procurement.
• Problem Solving: Strong problem-solving abilities to address trade marketing challenges and adapt strategies in real time.
• Communication: Excellent communication skills for engaging with internal stakeholders, trade partners, retailers, and senior management.
• Commercial Acumen: Commercially astute with a strong understanding of key commercial drivers in the FMCG sector.

Movit Africa Limited offers an attractive compensation package commensurate with experience for this senior management role. While specific salary details are not disclosed, Movit is recognised as one of Uganda’s top employers in the FMCG sector. The company provides a stimulating work environment within a world-class manufacturing operation and access to professional development opportunities alongside colleagues recruited from leading global FMCG companies. Importantly, this role comes with a defined growth trajectory: the successful candidate will be set up for cross-functional growth to the Head of Marketing & Corporate Affairs position, offering a clear pathway to executive leadership within the Movit Group.

• Join Uganda’s largest indigenous personal care manufacturer, a company with over 1,100 employees and operations in 8 African markets.
• Clear career progression: this role is explicitly positioned as a stepping stone to Head of Marketing & Corporate Affairs.
• Lead a team of three supervisory units (Trade Marketing, Salon Activations, and Events), giving you broad management experience.
• Work alongside executives recruited from global FMCG leaders like Unilever, Nestle, L’Oreal, Procter & Gamble, and Godrej.
• Drive trade marketing strategy for a brand portfolio of approximately 250 product lines across multiple categories.
• Gain exposure to multi-market operations as Movit continues its aggressive expansion across Africa.
• Be part of an award-winning company named Uganda’s Best Beauty Products Manufacturer for 2024/2025 with over 30 industry accolades.
• Contribute to a proudly Ugandan success story that has grown from a 4-person workshop to a continental FMCG powerhouse.

Interested candidates should send their application and CV to hr@movitafrica.com by Monday, 5 October 2026. Please mention “Trade Marketing Manager” in the subject line of your email. Only shortlisted candidates will be contacted. The recruitment process includes an interview and a psychometric assessment.

• Quantify your trade marketing achievements: include specific metrics such as market share growth, ROI on campaigns, or sales uplift from promotional activities in your CV.
• Highlight your FMCG industry experience, particularly in Brand Management or Trade Marketing, as the role requires 6 to 8 years specifically in this sector.
• Demonstrate your experience managing teams, since this role supervises Trade Marketing Supervisors, Salon Activations Supervisors, and Events Supervisors.
• Showcase your analytical capabilities, especially experience with predictive analytics, real-time campaign monitoring, and data-driven strategy adjustments.
• Include examples of successful trade partner relationship management and channel development, as building relationships with retailers and distributors is a core function.
• Mention any specialist marketing qualifications alongside your degree, as the role specifically calls for a specialist marketing qualification.
• Prepare for a psychometric assessment as part of the selection process by reviewing common aptitude and personality frameworks used in FMCG recruitment.